Master of Business Administration in Marketing and Strategy

Currently, the Government of Ghana is making efforts to diversify the nation’s economy and manage it prudently. Not surprisingly, local and international investors as well as international financial institutions are developing confidence in Ghana’s economy. With the focus of the current administration on sustaining growth and taking Ghana to an upper middle-income status, there will be a high demand for managerial manpower. Demand for high calibre human resource is expected from all sectors of the economy; including the public service and private sector, in the areas of manufacturing, energy, banking, finance, insurance, leisure, hospitality, tourism and not-for profit organizations. In anticipation of a growing economy that will create demand for seasoned business and management professionals, this programme is designed to create leaders who will thrive and succeed in complex, cross-functional, and globally diverse environments. MBA in Marketing and Strategy is a powerful MBA course typically designed for professionals who have been working in related fields. MBA Marketing and Strategy is a two-year programme designed to enhance student knowledge across multiple information technologies and focus on innovation as a means of leadership.

Aim of the Programme

The aim of the Master of Business Administration in Marketing and Strategy is to broaden students’ existing understanding of Marketing and its function in modern business, and also develop further their capacity for analysing complex marketing and business problems, leading them to take the appropriate courses of action. MBA in Marketing and Strategy is a leading qualification for those in-career individuals whose interests lie in the Marketing area of an organisation.

Students who graduate will be equipped with outstanding competences in Marketing & Strategy for contemporary businesses such as having a good understanding of digital marketing techniques, excellent communicators with interpersonal and team-working skills, creativity and innovation skills as well as customer service skills.

Objectives of the Programme

Students who succeed in completing the MBA in Marketing and Strategy programme will be able to:

  • Appreciate the inter-relationship between the various marketing mix elements and appreciate the important part that marketing plays in a company's growth strategy.
  • Manage customers, product lines and new product development.
  • Develop plans and strategies to achieve firm marketing objectives.
  • Analyse consumer behaviour and translate the findings into sound business decisions.

Admission Requirement

  • A good first degree with at least a 2nd Class Lower division from an accredited institution
  • In exceptional cases, applicants with 3rd Class Division who are already employed in programme-related fields, with relevant work experience and demonstrate capacity to cope with the programme may be considered for admission. Such applicants must write and pass a selection examination and an interview organised by the Graduate School.
  • Applicants with professional qualifications such as a Chartered Institute of Marketing (CIM) and other related fields in good standing may be considered for admission.

Mode of Study

Full time



Career Prospects:

Employment opportunities in the service industry, manufacturing industry, self-employment and the public private sector.


The following documents are to be enclosed along with the completed application form;
  • Two passport Size Photographs
  • Copy of Identity Card
  • Evidence of Source of Funding
  • Secondary/High School Certificate
  • Degree Certificate(s)
  • Transcript(s)
  • Proof of National Service
  • Proof of Work Experience
  • Resume/CV
  • Two Letters of Recommendation (One (1) must be Academic)
  • Statement of Purpose
  • Research Proposal (for MPhil Applicants only)