Master of Business Administration (MBA) in Marketing and Strategy
This program combines advanced marketing knowledge with strategic business management skills. Students gain expertise in market research, consumer behaviour, brand management, digital marketing, and strategic planning. Through case studies, research projects, and industry collaborations, students learn to design and implement data-driven strategies that enhance organizational performance and competitiveness.
Apply Now
Degree Awarded
Master of Business Administration (MBA) in Marketing and Strategy
Department
Department of Marketing and Strategy
Duration
2 Years
Mode of Study
Full-time
Why Study This Program
- Industry-focused curriculum aligned with modern marketing trends
- Strong emphasis on strategy, innovation, and business growth
- Integration of analytical and creative thinking
Unique Advantages
- Hands-on experience through case studies and real-world marketing projects
- Exposure to digital marketing tools and global marketing practices
- Collaboration with industry partners and organizations
- Preparation for leadership roles in marketing and business strategy
- Opportunities to build strong professional networks
- Foundation for consulting, entrepreneurship, and executive roles
Program Learning Outcomes
- Develop and implement effective marketing strategies
- Analyze market trends and consumer behaviour
- Design and manage brand positioning and communication strategies
- Apply digital marketing tools and analytics
- Formulate strategic business plans for growth and competitiveness
- Evaluate marketing performance and optimize campaigns
- Demonstrate ethical and innovative decision-making in business
Local Students
- A Bachelor’s degree in Business, Marketing, Economics, or related field
- Minimum of Second Class Lower (or equivalent)
International Students
- Academic transcripts
- Valid passport