Bachelor of Business Administration (BBA) in Marketing
This program equips students with knowledge in consumer behavior, digital marketing, branding, market research, and strategic marketing management. Students learn how to create value for customers, build strong brands, and design effective marketing strategies in both traditional and digital environments.
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Degree Awarded
Bachelor of Business Administration (BBA) in Marketing
Department
Department of Management Studies
Duration
4 Years
Mode of Study
Full-time
Why Study This Program
- Industry-relevant curriculum covering both traditional and digital marketing
- Strong focus on creativity, strategy, and data-driven decision-making
Unique Advantages
- Hands-on experience with real marketing campaigns and case studies
- Training in digital marketing tools (social media, SEO, analytics)
- Exposure to branding, advertising, and consumer psychology
- Opportunities to work on live projects and marketing simulations
- Preparation for careers in global and local markets
- Development of communication, analytical, and creative skills
- Interaction with industry professionals and guest speakers
Program Learning Outcomes
- Develop and implement effective marketing strategies
- Analyze consumer behavior and market trends
- Conduct market research and interpret data
- Create and manage branding and advertising campaigns
- Utilize digital marketing tools and platforms
- Apply strategic thinking to business growth
- Communicate effectively with diverse audiences
Local Students
- Minimum of 5 credits including:
- English Language
- Mathematics
- Relevant business or social science subjects
- WAEC, NECO, or equivalent